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Corporate Marketing in WEB 2.0
Corporate Marketing is forced to redefine its functions to respond the significant changes of the marketplace. The role of the CMO is now not only limited to building brands, advertising, marketing research, planning and sales, it has to play a more active role in the way consumers now research and buy products.
5 Critical Trends Hotel marketers need to know
There is no doubt that user-generated content and the Social Web have sent ripples through our industry, causing us to re-look at the way we approach online hotel marketing. When sites like TripAdvisor first grew in popularity, we found ourselves taking a reactive approach: how can we be sure that our reputations are not damaged by negative reviews?
Bogota
Calle 96 #10 - 29 of 501
Miami
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Miami, Fl 33133
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Mexico DF 06600
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